“I really enjoyed the podcast and actually learned a lot of good business advice from it!”
- Nasozi, xN studio
“Every episode feels like a pep talk from my smartest, most grounded friend.”
- zoe miller, brand designer
“I didn’t expect to love it this much. Obsessed. She fully gets me every time.”
- Rachel Ross, PHOTOGRAPHER
The TOPICS
Why an industry this obsessed with looking effortless is so bad at teaching anyone to run a business. And what it costs all of us.
THE PERFORMANCE PROBLEM
What to charge, what your margin should be, and what this work actually costs to deliver. The conversation everyone has privately and nobody has publicly.
MONEY, SAID OUT LOUD
When to make the first hire, how to afford it, and the math that took me from a one-person operation to a seven-figure firm.
HIRING BEFORE YOU'RE DROWNING
Construction fluency — reading the drawings, holding your own with a GC, and knowing enough to catch the problem before it costs your client money.
BEING TAKEN SERIOUSLY ON A JOB SITE
Hi, I'm Sam (aka the mouthy one).
"The mouthy one" wasn't a compliment when I first heard it. I kept it anyway.
I came up on job sites — I can read your drawings, check your GC's math, and tell you which line item is eating your margin. This industry performs perfection while half of us are drowning behind the reveal photos.
So I built the show I couldn't find. Pour whatever's open.
