Welcome

Now I'm on a mission to help you
find freedom in your design firm too.

Built a million dollar design firm from nothing.

Quick Stats:

COUNTLESS

Hours back and immeasurable peace of mind

5 to 3

Same output, less overhead

$1.2M

from $120K in three years — $1.7M at the peak the year after

Everyone shows the reveal. Nobody shows the pricing that didn't work, the hire that went sideways, or the month you couldn't pay yourself. This industry is performative as hell, and it's quietly making all of us worse at business. So we talk about the real thing here. Money, staff, construction, and the parts that aren't pretty.

press play

Let’s set the tone

the part nobody
talks about

The TOPICS

Money, hiring, job sites, and the performance problem — I want to have the conversations no one is having. The first few years of business were such a fumble forward, and these are the conversations I wish I'd been hearing then. Pull up a chair and sit with us.

hey, i'm samantha renée.


FOUNDER OF STUDIO RENÉE, HOST OF THE REALLY RENÉE PODCAST, AND A DESIGNER WHO WOULD RATHER TALK ABOUT MARGINS THAN MOOD BOARDS.


I built a design firm past seven figures without a single person in this industry willing to tell me what things should actually cost. I learned it on job sites, in vendor negotiations, and in my own books. Slowly, and expensively.

Now I hand all of it over, including the parts that make me look bad. Because a designer who understands her numbers is unstoppable — and one who doesn't will burn out beautifully while everyone tells her how inspiring she is.

SCORE MY BUSINESS

This isn't three tips and a mailing list. It's the same diagnostic I'd run on your business if you handed me your books — five sections, a hundred points, and a straight answer about which part is actually costing you.

BUSINESS, OR EXPENSIVE JOB?

Five sections, 100 points, about fifteen minutes

Score revenue, time, systems, hiring, & procurement

Includes the hiring math that took me from $120K to $1.2M

Free. No call, no pitch at the end of it.

The resource is on its way! Keep an eye on your inbox.

TOO HONEST FOR THE FEED.

What worked, what cost me money, and what I'd do differently — the parts that don't make it to the grid.

What worked, what cost me money, and what I'd do differently — the parts that don't make it to the grid.